This "BK Crown" project was a complete rebrand of the entire kids-meal program. It included a package re-design to a new, more interactive and imaginative box, incorporating the legendary, wearable BK Crown. New packaging for milk, apple slices, soda cups, menu boards, launch materials and more were rolled out nationwide and in Canada. Over 20 uniquely themed BK Crown boxes, a full year’s worth, were created with original game content designed to encourage imagination and stimulate young minds. Writing the copy, illustrating the package art, inventing kids games that were played by children across the country… this was without a doubt, one of the most enjoyable projects of my career.