We created the "Made by America" campaign for Walmart. It included a series of short docu-style videos, :6, :15 and :30 second ads, microsite and more. We showed the country just how Walmart’s investment in U.S. manufacturing is positively impacting job creation and keeping American entrepreneurialism strong.
The game Little Big Planet is unlike anything on the market. It's creative, positive, cooperative, non-violent and just plain fun. It's a revolution in gaming. The concept was based on the idea of a Playful Revolution. "Fun Shall Overcome", became the tagline for the campaign. We thought about it from the standpoint of, what would these little guys from the video game, (The Sackboys) do for a revolution? What would their revolution look like? We thought they would spread their uniquely styled fun and creativity around. (A playful revolution) Their world is tiny, and these tiny billboards, stencil print ads, and live-beyond packaging are part of that idea. They're fun, surprising, and a "hey, would you look at that", kind of positive advertising.
*This campaign won a few ADDYs and Belding Bowls.
This project was for Red Bull's social channels to expand their audience. It features two woman attempting to take on Black Friday shopping fueled, of course, by Red Bull. This video had over a quarter million organic views, many of which came from likes, shares and people tagging their friends. Putting Red Bull in front of a completely different demographic.
We created our "Ripple Effect" campaign for Walmart, showing how one small action can make a huge difference. Animated videos and social posts showed how real employees’ lives have changed in meaningful ways. This campaign was designed to highlight Walmart’s $250 billion investment in creating more opportunities for their associates and led to a 14 point rise in favorability for Walmart!
What do you do when you have a handcrafted tea? You make a handcrafted campaign of course!
Inspired by the extra bit of love and attention that Snapple puts into every bottle of tea, and their lost brand core philosophy, we developed this comprehensive campaign. To get the client on board, I made the first comps by hand, using only a handsaw and a few trips to Home Depot. We took the concept further and “The Snapple Den” was built. An immersive environment created inside the walls of our agency for the client to get to know themselves again. Going the extra mile inspired Snapple to 100% buy-in on the concept and rediscover themselves again.
Ask me, and I just may show you the original piece that sparked the entire campaign. It's solid wood and pretty heavy though...
This "BK Crown" project was a complete rebrand of the entire kids-meal program. It included a package re-design to a new, more interactive and imaginative box, incorporating the legendary, wearable BK Crown. New packaging for milk, apple slices, soda cups, menu boards, launch materials and more were rolled out nationwide and in Canada. Over 20 uniquely themed BK Crown boxes, a full year’s worth, were created with original game content designed to encourage imagination and stimulate young minds. Writing the copy, illustrating the package art, inventing kids games that were played by children across the country… this was without a doubt, one of the most enjoyable projects of my career.
Created as part of the "Browser You Loved to Hate" campaign, we took Internet Explorer to the streets to get the real scoop on what people think of the new IE.
NBC Universal promotes Green Week every year to help encourage people to be more green and to let the world know the great things NBC is doing in regards to everything green. This year, instead of NBC pushing printed banners and posters stating how green they are, we used it as an opportunity to instead show a demonstration of their commitment. A living wall was created with plants arranged by color to create an image of the NBC peacock. Information was posted explaining how it also cleans and filters oxygen and can lower building energy costs. Window farms were installed in the windows of the NBC 30 Rock building in Times Square which grew tomatoes, vegetables and herbs. Printed pieces were installed in the elevators that people could write on to share their green tips and a green food truck that was veggie and solar powered which went around town. Millions of people were exposed to new ideas of how to incorporate green living into their lives.
This print ad was a self-promotion piece for Deutsch L.A. as well as a congratulations to Creativity Magazine for their many years of excellence. Interactive promotion isn't just for the web. When you can get someone to interact with a print ad, you have the ability to reach a lot more people who can have a little fun with the brand.
Teens today face an unbelievable amount of stress. So, how can we convince them not to use marijuana when it’s something they see as a “natural” stress reliever? The answer, we go beyond just educating them on the risks. We instead inspire teens to empower themselves. Follow their dreams. Know that they can do anything they set their mind to. We help teens discover the power they have inside themselves—something marijuana could never replace or rival. We talked with teens—not at them—about the things they could achieve, not the mistakes they may be making.
To achieve our objectives, we created an integrated, mobile-first campaign that brought a website, digital banners, social content, videos, posters, social ads, giveaways, and a unique web experience together to deliver a simple message—Marijuana can’t. You can. Built on in-the-moment photography, a modern color palette, and empowering voice, our campaign centered on teens and all the possibilities that lay in front of them. Whether it’s about upping their game, achieving their dreams, or just being themselves, we changed the marijuana conversation in Washington state.
In December 2018, a campaign ad recall survey was conducted that showed 61 percent of Washington state teens surveyed said they were less likely to use marijuana after seeing the campaign ads.
*This campaign won multiple awards, including an ADDY, 2 Telly Awards and 4 PR news digital awards.
Tesco, the third largest retailer in the world, opened their own style of grocery stores in the United States under the name “Fresh&Easy". They believe in providing quality food, with lots of organic options, at prices everyone can afford. Designing a grocery store from the ground up was a great once-in-a-lifetime opportunity. Lots of late nights were spent designing signage, consumer and corporate communications, and over 1,000 packages, but at the end of the day, it was a great experience.
We created the look, feel and tone of Microsoft Surface’s social media presence, providing fun sharable ways for people to learn about all the amazing features of the Microsoft Surface. We also produced an interactive "advent calendar" type countdown for the launch of the new Surface 2 which had daily bits of insider information and prizes.
This project was a fun summertime social spot for DIRECTV. It shows in a creative way that DIRECTV has all the shows you want to watch in HD, while the other guys don't.
As the founder of “The Center : South LA” this was a project that was very near and dear to my heart. We created the "I Art LA" campaign to raise awareness and funding to build a center for the arts in South Los Angeles. (Formally known as South Central L.A.) Currently, South Los Angeles is severely lacking in providing access to the arts. "I Art LA” brought awareness to this problem in an attempt to bring the city together to fix this situation. Local artists were called upon to help the effort.
As part of our You Can campaign, aimed at teenagers, we wanted teens to explore their interests and find new passions—instead of finding excuses to use marijuana. We created an interactive web experience and content with different optimistic and inspiring ‘You Can’ categories: Sports, Academics, Creativity, Social/Friendships, Overcoming (for high risk teens) Dealing with Stress and more. When teens came to the page they would select a category, and the content would then populate based on their selection. This customized experience inspired teens and encouraged them to come back for more.
Through our digital content, we reinforced our messaging on how marijuana affects teens’ health and lives. By keeping our content authentic and meaningful, teens engaged to learn, to try something new, and to have fun—all while avoiding marijuana in the process.
*This campaign won multiple awards including an Addy and two Telly Awards.
In today’s market everyone wants an app for their business. The key is in creating visually appealing, logically functioning apps that tie into your brand. Apps should be a natural extension of your brand, something that is entertaining or a tool that is useful to consumers.
These simple videos were designed to be informational, fun, attention-grabbing, and fast-paced. They tell the cohesive story of a singular Windows experience while showing off multiple features. Whether you’re Warren McIntyre — A chef getting ready to open up a new restaurant, Allison Brown — an artist creatively exploring new ideas at home for her next art piece while she customizes her PC with her latest work, Ernest Ashmore — a bike shop owner who runs his business out of his casual home office or Kelli Tucker — a student who loves music and sharing new finds with friends, there’s something for everyone.